In 2004 the same year that google and the internet really started to get going a guy named Paco Underhill released his book, why we buy, the science of shopping, if you are unfamiliar with this book as an internet marketor it is incredibly interesting. You see Paco underhill wanted to know why people purchase certain things, he wanted to know the difference between men and women shoppers, so what he did was analyse every thing about shopping.

He took video footage, hundreds of thousands of hours of video footage, of people when they shopped, he looked at the way products were placed on the shelves at super markets, he watched hundreds of hours of video footage as to exactly where men look when they purchase, where and how teenagers look when they purchase something, how long it takes to purchase things, I mean this guy analyzed everything. If you want to know why when you walk into a suppermarket and everything seems to look the same, like fruits and vegitables at the entrance, and the breads here and canned goods here, or why certain priced things are placed at certain places, either high low, or at the bottom, well you can thank Paco Underhill, he actually influenced the way you buy more than anyone else in history. He spent what seems to be an unbeleivable amount of years and time just looking at the way you buy stuff.

As Paco understood, informatin is power to the seller, and the more information you have the higher is the probability that someone will purchase or even purchase more, and even purchase at a higher price then any sales person could imagine.

I remember one thing which made such a difference in my early promotion career from the book, Paco said you should never advertise to people as they are coming into a supermarket, because the people have just one thing on their mind, what they are going to purchase, if you want to market to people, always market when they are leaving, after they have purchased. When we used to run promotion in malls selling tickets or gathering leads, we increased our sales just simply by not bothering people when they walked in, because before any purchase there is stress, it doesnt matter if it is a car, or 12 eggs, yet afterwardsm people are cool, relaxed and more open to any sales presentation you may have.

So Paco Underhill analyzed hundreds and thousands of people over decades to gather information about their buying habits, and the difference between Paco Underhill and you and I and anyone else who sells on the internet is simple, we can gather that same information which Paco underhill gathered, with the same ammount of people in months, in some cases weeks, and even in days or hours.

The internet has made your life faster and more efficient, iif you want to know something or are interested in purchasing something, the first thing you do it google it. You see the internet may have made your life easier a buyer, but moreover, it has made my life easier as a seller. Because just like Paco underhill, if I sell something online, I need to know everything about you, and since information is power, the more I know about your purchasing habits, the more I can sell. Its not a bad thing, nobody calls Paco Underhill names for trying to gather information and use it to increase profit, he simply used the information gathered to help people sell more stuff, and at a higher profit, and exactly that is what I am going to show you how to do.

Hi my name is Lance Gregorchuk, and welcome to my DVD series how to sell more stuff online. This DVD series is going to walk you step by step through selling online, what works and what doesnt, Im not a self proclaimed Guru on internet marketing, I do make my money online, with real products and not just with selling How to books. This video series will show you what I did, and how I did it, I will show examples of products which I took to number one in google, and will also show you what I learned along the way, I make no promises here, infact I proably only understand about 50% of google, search engine optimizing, facebook and social media, but the biggest problem is I dont actually know which 50% I understand, so some stuff will be wrong, some stuff might be right, but one thing is guarateed, this DVD series will take you a lot further then you are now. And remember, anyone telling you that they know exactly how google and co works... is lying. Enjoy the DVDs.

See you next week

Lance